A healthy crop doesn’t guarantee a healthy business.
Growers need to know where they’re earning money, where they’re losing it, and whether their next investment will improve the return.
Before committing capital, ask: What financial evidence supports this decision, and what assumptions could undermine it?
I’ll explore those questions with Trevor Gibson, Financial Controller at Equinox/Taylor Farms, during “Business Management: Profitability & Capital” at CEAg World, November 10–11 in Charlotte–Concord, NC.
We’ll discuss profitability challenges, the metrics growers should track, and common mistakes when evaluating automation, equipment, and expansion.
A projected return is only as sound as the assumptions behind it.