The Right Answer

The right answer depends on where you are.

In northern Canada, where produce travels thousands of miles and winter production is exceptionally difficult, a vertical farm may be the most economical option.

In southern India, where strawberries are available for only three months each year, imports are restricted, and one company built a vertical farm for half the cost of a Dutch greenhouse, vertical farming starts to make economic sense.

But those are market-specific solutions, not proof that the technology belongs everywhere.

That's why I'm skeptical of vertical farms growing lettuce in regions where a simple greenhouse could produce an excellent crop at a fraction of the cost.

Economics should choose the technology, not the other way around.

Katherine Forbes

Katherine Forbes is the founder of Nashville based website and brand design company, Designing the Row. Her client roster has grown to include GRAMMY Nominated & Award Winning Artists, New York Times Best Selling Authors, Film Composers, Reality TV Personalities, & many more! She is known for her clean and simple design style and is recognized as a Squarespace Expert and Squarespace Authorized Trainer. She is also the creator of music community, Music Biz Besties, and teaches digital music marketing as an adjunct professor at ETSU.

Her work has been featured on Forbes.com and she’s spoken on panels hosted by YELP, the Music Business Association, Women in Music, and many others.

Katherine believes that "your success depends on you taking action" and she's passionate about motivating and encouraging others to do just that!

https://www.designingtherow.com
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