The Wrong Problem

Written By Katherine Forbes

Are we solving the right problem?

Believing in CEA, food security, and local production doesn't always mean the answer is to grow.

Converting an office building into a vertical farm sounds visionary. But if a purpose-built, low-tech greenhouse outside the city can grow the same crop for half the cost, why force the office to become a farm?

A former chicken barn may be worth more as year-round covered parking than as an indoor lettuce facility.

Passion for the mission is admirable. Confusing it with sound economics is expensive.

Katherine Forbes

Katherine Forbes is the founder of Nashville based website and brand design company, Designing the Row. Her client roster has grown to include GRAMMY Nominated & Award Winning Artists, New York Times Best Selling Authors, Film Composers, Reality TV Personalities, & many more! She is known for her clean and simple design style and is recognized as a Squarespace Expert and Squarespace Authorized Trainer. She is also the creator of music community, Music Biz Besties, and teaches digital music marketing as an adjunct professor at ETSU.

Her work has been featured on Forbes.com and she’s spoken on panels hosted by YELP, the Music Business Association, Women in Music, and many others.

Katherine believes that "your success depends on you taking action" and she's passionate about motivating and encouraging others to do just that!

https://www.designingtherow.com
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Production With Purpose